Concept store: fictional brand, designed and built by Amana Commerce. No commercial results are claimed. Back to Amana Commerce

TAZORA

Home textiles and tableware, made in Morocco

Made by hand, made to stay.

Rugs, cushions, ceramics and table linen from small workshops in the High Atlas and Fès. Chosen for everyday use, priced in dirhams, delivered across Morocco and the Gulf.

The house

Tazora is a small house for the things you use every day: a rug you walk on barefoot, a tagine that goes from the stove to the table, a cloth that softens with every wash. Each piece is made by hand, to be repaired rather than replaced.

Tazora and its makers are fictional. This page shows how a real brand’s store could look and work.

The shop

Featured pieces

Prices in Moroccan dirhams, with an estimate in US dollars.

Tiziri rug

Rugs

Tiziri rug

Hand-knotted wool pile, undyed cream with a brown lozenge.

3,900 MAD ≈ $424

Anzar runnerSale

Rugs

Anzar runner

Flatweave wool in terracotta, saffron and cream. 80 × 250 cm.

2,900 MAD 2,450 MAD ≈ $266

Tafsut rugOnly 2 left

Rugs

Tafsut rug

Rag rug of recycled cotton, woven in spring colours. 140 × 200 cm.

2,900 MAD ≈ $315

Itri cushion

Cushions

Itri cushion

Wool cover with a hand-embroidered star. 50 × 50 cm, insert included.

Colour: Saffron

390 MAD ≈ $42

Tafat lumbar cushion

Cushions

Tafat lumbar cushion

Striped cotton weave with tassels. 35 × 60 cm, insert included.

Colour: Rust

340 MAD ≈ $37

Akal floor cushion

Cushions

Akal floor cushion

Thick woven floor cushion for low tables. 60 × 60 × 20 cm.

890 MAD ≈ $97

Azrou tagine

Ceramics

Azrou tagine

Glazed clay, 28 cm. For the oven, the stove with a diffuser, and the table.

Glaze: Terracotta

620 MAD ≈ $67

Imi bowls

Ceramics

Imi bowls

Speckled glaze with a brown rim. Set of 4, 14 cm.

480 MAD ≈ $52

Tafukt plates

Ceramics

Tafukt plates

Cream glaze with a saffron rim. Set of 4, 26 cm.

560 MAD ≈ $61

Tamda vase

Ceramics

Tamda vase

Celadon glaze over red clay. 32 cm tall.

690 MAD ≈ $75

Anou tablecloth

Table linen

Anou tablecloth

Washed linen with a woven border. 150 × 250 cm.

Colour: Natural

780 MAD ≈ $85

Tilli napkins

Table linen

Tilli napkins

Cotton and linen with fringed edges. Set of 4, 45 × 45 cm.

Colour: Natural

260 MAD ≈ $28

The makers

Woven, thrown, stitched

Three workshops, three ways of working. Every maker on this page is fictional: in a real store, this is where their own photos and words would go.

  • Fictional maker

    Itto

    Weaver, Aït Bouguemez valley

    Knots the Tiziri rugs on an upright loom. The largest size takes about six weeks.

  • Fictional maker

    Hamid

    Potter, Fès

    Throws every tagine and vase on a kick wheel, then fires them twice in a wood kiln.

  • Fictional maker

    Salma

    Embroiderer, Salé

    Stitches the Itri star by hand. One cushion cover is a full day of work.

The room

Shop the room

Tap a point to see the piece. Everything in this room is in the shop.

An illustrated living room: a cream rug, a low table with a tagine and bowls, cushions on a long bench, a vase in a wall niche and a window onto the Atlas.

This concept store in numbers

  • 4Collections
  • 12Pieces
  • 3Languages
  • 7Delivery regions

These numbers describe this demo, not sales.

Delivery and payment

Delivered with care

Demo information: example terms for a concept store, not a real offer.

  • Morocco

    Cash on delivery in every city. 1 to 3 days in Casablanca and Rabat, 2 to 5 days elsewhere. Free over 1,500 MAD.

  • Cards

    Pay by Visa or Mastercard when you order, or pay the courier in cash.

  • Gulf countries

    To the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman in about 5 to 9 days. Duties are shown before you pay.

  • Returns

    14 days to return a piece in its original state. Rugs are collected from your door.

Care guides

Made to last, with a little care

2 min read

Caring for a wool rug

Read the guide
  1. Vacuum without the brush, along the pile.
  2. Blot spills at once with cold water. Never rub.
  3. Turn it every six months so it wears evenly.
2 min read

Seasoning a clay tagine

Read the guide
  1. Soak the base and lid in water for two hours.
  2. Rub the inside with olive oil.
  3. Warm it slowly in a cold oven up to 150 °C, then let it cool inside.
2 min read

Washing hand-woven linen

Read the guide
  1. Wash at 30 °C with a mild soap.
  2. Dry flat or on a line, out of strong sun.
  3. Iron it while it is still a little damp.

Shall we begin?

Tell us about the room you are furnishing, and we will suggest a setting.

Demo form: nothing is sent or stored.